Overview

Smart Tourister is a Surat-based luggage brand that desires to revolutionise the luggage industry by providing durable, efficient, lightweight, and value for money luggage options.

We represented the endless adventures the bag will be a part of, along with its appealing shape through the logo. The colour scheme used consists of Blue to depict the ruggedness and dependability along with Yellow for the warmth of a journey. The ‘S’ in the logo portrays a route that is a crucial ingredient of a journey just like a sturdy suitcase while concurrently depicting the initial of the company. The rounded edges of the logo are precisely placed to describe the pattern of a suitcase.

Deliverables

Logo Design

Stationery Design

Brand Tags Design for Luggage

Catalogue Design

Shipping Box Design