Overview

Purity survives. Thakkar Motiharji Mithaiwala is an apex model of that. A sweet shop based in Surat which is more than 180 years old! They offer pure ghee sweets produced with high-quality ingredients. They obey the original spirit of Indian handmade mithai.

Thakkar Motiharji Mithaiwala is a brand that embraces the importance of change and yet simultaneously recognises the value of adhering to the roots of the brand. They required complete branding solutions to stay ahead in this digital world. The notion behind the logo design of this brand was to present a proper infusion of the traditional values and modern elements to develop a brand identity that goes in line with the brand’s working mechanism. The colours used are Orange (Energetic, Fun, Flavourful) and Brown (Quality, Dependability, Safety).

Deliverables

Logo Design

Stationery Design

Menu Design

Packaging Design

Social Media Marketing